It still acquires kids and families original programming and content out of its Black Voices Fund, but none of that is behind a paywall.

Google rebranded the service YouTube Premium in 2018, and eventually wound down its production of most original content. YouTube Premium initially launched as YouTube Red in 2015, and part of the subscription pitch at the time was exclusive access to original series including those from PewDiePie, the Try Guys and MyLifeAsEva’s Eva Gutowski. The company doesn’t routinely disclose those subscriber figures. Google a year ago said YouTube Premium and YouTube Music Premium had surpassed 50 million total subscribers. The video giant also sells the ad-free YouTube Music Premium service for $9.99 per month in the U.S. YouTube Premium eliminates zero ads on all content, including music, provides downloads for offline viewing or listening as well as background playback (meaning you can continue to listen to audio if you’re using other apps or if the screen is locked). In other YouTube Premium news, YouTube recently rolled back a controversial test on a Premium paywall for a 4K resolution.The YouTube Premium Individual plan remains $11.99/month, while the Student plan (available only to eligible full-time students) is still $6.99/month. However, the representative reiterated that users will be notified at least 30 days in advance of any price change. Google also confirmed to The Verge that those who were grandfathered into a lower price for YouTube Premium as former Google Play Music subscribers will keep their reduced rate until April 2023.Ī Google spokesperson told MobileSyrup that the company has nothing to share currently about a change in pricing for other plans like Individual. It should be noted, however, that this doesn’t apply to the Individual YouTube Premium membership, which costs $11.99/month. After that free trial, it costs 11.99 per.

The Family plan allows six users to share the same Premium account and watch YouTube videos ad-free. Right now, you can sign up to YouTube Premium with a one month free trial. In an email to subscribers, the company confirmed that starting November 21st, the Family plan will cost $22.99/month, up from the current $17.99 monthly cost. Google has announced that it will be raising the price of its YouTube Premium Family plan in Canada and other countries.

Youtube premium costs